Designed to help you navigate from Food ideation to market success

Join the elite 10% of businesses thriving with NMFI

NMFI is more than just a structured approach, it’s a promise to turn ideas into market success. We guide food entrepreneurs through a tailored, step-by-step process, with their purpose at the core of every decision.

From defining product positioning and target segments to designing compelling packaging and pricing strategies, every detail is meticulously crafted. Our expertise spans product matrices, distinctive brand names, campaign captions, and comprehensive sales and marketing plans; seamlessly aligned with the entrepreneur’s vision and evolving market trends to drive success.

Seamless in-house expertise across 9 Departments to guide you

At NMFI, we unite our expertise into a diligent system with the support of our cross-functional teams. We prioritize brand positioning and go-to-market strategies before product development, ensuring every solution is both innovative and profitable. By integrating branding, marketing, and technical expertise into the development phase, we create products that excel in the marketplace. Our teams collaborate closely at every milestone, perfectly aligning vision with execution without the need for outsourcing.

Marketing

Sales

Concept

R&D

Turnkey

Feasibilty

Finance

Packaging

Operations

Feasibility Check: Ensuring product viability & market success

The Feasibility Check process is a pivotal step in guiding entrepreneurs to make informed decisions. It involves a comprehensive assessment of a product’s potential, offering a clear visibility to the future. Food Buddies, emphasizes the value of understanding market fit at an early stage, and this evaluation ensures that entrepreneurs avoid unnecessary challenges and proceed with a clear, strategic pathway toward their goals.

Shumitha Periyasamy
Chief Executive Officer

Navigating Challenges, Unlocking Potential with NMFI

The food landscape is ever-changing with rising R&D costs, shifting consumer demands, and market unpredictability create real challenges. Many entrepreneurs face technical barriers and limited access to innovation, leaving a gap between potential and performance. NMFI is our proven framework that streamlines this journey, providing the expert guidance, strategic insights, and tailored solutions needed to transform ideas into market-ready products.

Breaking the Innovation Monopoly

For years, multinational companies have dominated food innovation, leveraging advanced R&D, proprietary technology, and vast resources to keep breakthrough ideas exclusive and costly. At Food Buddies, we’re turning the tide. Our approach makes food innovation affordable, accessible, and practical. With our expert guidance and cost-effective solutions, emerging entrepreneurs can now bring innovative & profitable products to life, without the traditional limitations.

Achieve market success 10X faster with NMFI.

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