Shaping your purpose into Innovative & Marketable Ideas
Ensuring alignment of innovative food ideas with your purpose
At Food Buddies, we believe a strong purpose drives market success, so we start by understanding your food business’s core purpose. With our profound expertise in food science and a focus on Navigating Marketable Food Innovation (NMFI), we offer food innovation ideas perfectly aligned with your purpose and market demands. By analyzing and forecasting market trends, we identify the best opportunities in snacks, bakery, beverages, confectionery & convenience. We provide a clear picture of market opportunities & future demands in the food industry.
Forecasting & Proactively creating Future-ready Food Concepts
Food Concept Engineers transform chosen innovative ideas into futuristic, marketable concepts with thoughtful detailing and precise market forecasting. We craft tailored concepts from scratch, ensuring they align with future trends and foster sustainable growth.
Services
Customized F&B Concepts
Tailored food concepts, built from scratch, forecasting & identifying key checkpoints & determining the best approach at each stage.
Innovatus 360
With the NMFI framework, we have carefully curated future-proof, ready-to-launch food concepts that have proven market potential.
Trendsetting Food Innovation Ideas backed by profound expertise
Our primary research-driven consumer surveys help us deliver innovative, tailored solutions that adapt to evolving consumer preferences and market trends, ensuring strong market success. By focusing on specific market needs, we refine every idea into a forward-thinking and marketable concept, strategically positioning it within its category.
Our Capabilities
Market Analysis
Evaluating market trends, consumer behavior, and potential opportunities through secondary research.
Competitor Analysis
Analyse competitors' products, pricing, & branding to craft strategies.
Gap Finding
Pinpointing unmet consumer needs and market gaps to forecast and create concepts.
Strategic Solutions
Developing practical solutions based on the NMFI framework to address market needs.
Product Design
Crafting sensory design, packaging design, basic formulations, and product pricing.
