What’s In A Name: How To Creatively Name Your Brand?
What’s in a name? For those in the packaged food segment, quite a lot! In a tough industry where new food products arrive everyday, a good brand name definitely aids brand recall. Coming up with a great name for your food product does require a good deal of brainstorming and should not be done in haste. Check out our handy tips that will help you create a memorable brand name
BE THE RIGHT AMOUNT OF CREATIVE
Your brand name should be creative enough to attract the consumer. But one shouldn’t go overboard. Make sure you don’t come up with something so abstract that is tough to understand at one go.
MAKE THE COMMUNICATION CLEAR
Your brand name should be absolutely clear. Don’t send out mixed messages. You ensure this by searching for buzzwords relevant to your product and then coming up with something interesting. For example, Munch Away can suggest packaged nuts. But this shouldn’t be the name of a beverage.
MAKE IT PRECISE
Your brand name needs to fight for space in consumer memory. And long names do not help. Give your product a name that is short, catchy, easy to spell and memorable. Concise brand names boost brand recollection as consumers find it easy to pronounce and thereby, easy to remember.
MAKE SURE THAT THE NAME OR THE ACCOMPANYING TAGLINE HINTS AT THE BENEFITS OF YOUR PRODUCT
In a highly competitive market space, a consumer cannot give your brand more than a few seconds of their time. So make sure that the benefits of your food product are mentioned either directly in the name or spoken about in the tagline.
MAKE SURE THE NAME STAYS
Any business will face certain crises. There will be ups and downs. But the name of your product must endure. While you can always reposition yourself in the industry, changing the name of what you offers not a viable option. It is a crucial part of the legacy you leave behind. It has to withstand the test of time. Think about it. When you are spending so much time building a great brand, then you need a great name to cement your standing in the business. So make sure you strike the right balance between creative and understandable.