Spark. Shape. Shine.
Spark. Shape. Shine.
Spark. Shape. Shine.
#FoodIdeation

Let Us create
Innovative
Marketable
Concepts!

We embrace the responsibility of shaping innovative and marketable concepts that have the potential to shine the brightest in the market.

Consult for Innovative
Marketable Concepts!
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER

Why Food Buddies for Food Conceptualization?

  • We are an expert team with a rare DNA Combination that is hardcore in Technical and Business Aspects.
  • We have an exclusive Department for the Conceptualization of Food Products.
  • Our Partnership with vendors intends to produce novel Innovation.
  • We understand your Target Segment and its Sensory requirements.
  • Our Culinary experts craft the sensory design of the product.
  • As Food Scientists, we apply science towards creating Lovable Packed Delights.
  • Our Production expertise tweaks the process that packs the perfect Unique Selling Point.
  • Our Trunkey expertise customizes the entire food factory to roll out Top Notch Innovation with profitability.
  • Our Packing department knows the thin and skin of your product's technicality.
  • Our Go to marketing team is robust to bring holistic success to the idea through brand positioning, Marketing, and Sales strategies for Profitability and Brand reach.

Seeking
Innovative
Marketable
Concepts?

Our Proven Process

01

Ideation
Workshop

02

Ideation

03

Market
Research

04

Consumer
Preference

05

Technology
Research

06

GAP
Spotting

07

Brainstorming

08

Concept
Finalization

Journey of Food
Conceptualization

Unlock the Power of Purpose, Ideas, and Concepts for Business Success at Food Buddies. Led by visionary Ms. Shumitha, we empower Food Entrepreneurs on their journey to triumph. Our consultancy services provide innovative conceptualization, bridging the gap between ideas and success. With a focus on market demands backed by scientific research, we deliver game-changing concepts that embody innovation, love, and prosperity. Leverage our expertise to unite your purpose, ideas, and concepts for enduring success.

Embarked journey in baby foods conceptualization

An established entrepreneur in the education industry approached Food Buddies with the intention of developing baby food products for the Indian market. As an expert Food Idea Coach, we recognized that the client's purpose was not fully connected to their initial concept during our coaching process. Through our coaching, we helped them uncover their strengths and the importance of establishing a unique position within the baby food segment, allowing them to effortlessly differentiate themselves from the market leader.

During the conceptualization phase, we enlightened the client about market gaps and consumer needs, leading them to select a product segment that naturally aligned with their purpose. This alignment facilitated smooth marketing efforts, supported by innovative packaging that appealed to the target audience.

GET TO KNOW US
GET TO KNOW US
GET TO KNOW US
Frequently Asked Questions
What is food conceptualization?

Food conceptualization is a dynamic process of ideation, brainstorming, developing and refining ideas to create innovative and marketable food concepts. Considerations include consumer preferences, market trends, and technology, shaping unique and appealing concepts. The goal is to resonate with the audience and gain a competitive edge in the market.

Why should I work with Food Buddies as Food Ideation Consultant?

Ideas flow naturally to everyone, but it is crucial to evolve those ideas into concepts before developing a product. The concept is the key element that truly sells in the market. Consumers prioritize buying the concept before considering the product itself. Considering the idea of developing Carbonated beverages, Concept development revolves around its flavor, Color, SKU, Packaging, Costing, based on consumer preference.

How can Food Buddies help me develop a unique food concept?

Food Buddies can help you develop a unique food concept by providing expert insights, conducting market research, identifying consumer preferences and trends, and assisting in idea enhancement.​

Will Food Buddies help me with ingredient sourcing and packaging design?

Yes. Food Buddies can assist you with ingredient sourcing and packaging design.

Our Success Of
Co-Creation

  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER
  • YOUR IDEATION PARTNER