Ideas to Connect with Healthy Snacking
Savoury Bars – Meat Based
- Has to be developed as per Indian Taste buds.
- Only chicken will be preferred for commercial sale
- Flavours – Tandoori
1. Tikka
2. piri piri
3. chilli chicken
4. Manchurian
5. lemon chicken
6. Chettinadu
Product Variants –Veg or Fruit Based
Product Variants –Vegan Macrobiotic Meal
- We can replace vegan by including fish in the macrobiotic diet bar.
- But fish flavour is strong, so not recommended.
Comparison
- Meat based or vegetable based – USP
- Macrobiotic diet – USP
- No competitor in the Indian Market
- Perfect Meal Replacer
- Oats, Granola based – blunt taste – Indian market uptake is less
- Let’s combine
1. Meat/Vegetable + Granola, healthy seeds (Chia seeds, flaxseeds,pumpkin seeds n many more) and Even Fruits can be added. More healthier and more tastier
2. Macrobiotic – Combination of healthy food options
Vegetable Chips
- Seasonings Has to be developed as per Indian Taste buds.
- RM has to be selected as per the
- Indian vegetable market Air Dried
- Patch signifying the shape (piece of the crisp)
- Only single vegetable packed in each packets
- Baked
Fruit Crisps
Lentil/Hummus/Brown Rice Chips
Vegetable Sticks-Lentil Sticks
Quinoa Sticks/ Sweet Potato/Veggi Sticks
Brown Rice Rings / Crisp / Crackers
Few More Ideas
Comparison
- Vegetable chips and sticks will be more in demand in the market
- Brown rice or quinoa – blunt taste, so proper seasoning or we need a unique seasoned base formulation to make it adaptable to our taste buds.
- Quinoa and lentil sticks – extrusion technology (going well in snack industry)